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 | When you don't know which mode will give you the best shooting results, or when a sudden photo opportunity pops up and you don't have time to make any settings, simply choose iA Mode and let the camera do it all for you. It's the easy way to get great shots every time. The DMC-FX500(FX520) features a Touch AF/AE and AF/AE Tracking function that lets you select the subject by simply touching it on the screen, and track the subject if it moves. The ease and flexibility of this new system combine with highly accurate auto focusing and auto exposure to bring even simpler operation to the iA (Intelligent Auto) Mode.
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 | The DMC-FX500(FX520) features a 25mm ultra-wide-angle 5x optical zoom f/2.8 LEICA DC VARIO-ELMARIT lens*. Incorporating Panasonic's advanced optical technologies, this lens system is comprised of seven elements in six groups with four aspherical lenses / six aspherical surfaces, including a newly developed unevenly thick concave meniscus Extra High Refractive Index Aspherical lens (EA lens
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 | Panasonic's new image-processing engine, Venus Engine IV, uses advanced signal processing to give you even higher-quality images. The new engine also offers a number of other improvements, including more accurate detection and better correction for its MEGA O.I.S. (Optical Image Stabilizer) and Intelligent ISO Control functions. Venus Engine IV responds quickly and saves power even with full 10.1-megapixel resolution. The new engine strongly supports today's new camera and imaging technologies, and works with the large, 1/2.33-inch high-resolution CCD to open up possibilities for even better photos.
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 | The 12.1-megapixel DMC-FX550 packages a ultra-wide*1 25mm Leica DC VARIO-ELMARIT high-quality lens with 5x optical zoom(equivalent to 25-125mm on a 35mm film camera), offering F2.8 brightness. Comprising 7 elements in 6 groups, including 4 aspherical lenses with 6 aspherical surfaces, this advanced lens unit passes Leica's stringent standards and delivers an exceptional optical performance. Notably, the unevenly thick concave meniscus EA (Extra high refractive index Aspherical) lens makes it possible to achieve the 25mm ultra-wide angle high optical performance while keeping the lens unit thin and the body slim. The 25mm ultra-wide-angle lens records almost double the viewing space at the same shooting distance compared to ordinary 35mm cameras.
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 | The Panasonic DMC-FX550 is a new touch-screen camera with 12 megapixels and a 25mm, 5x zoom lens. The Panasonic FX550 (also known as the DMC-FX580 in the USA) incorporates a large 3.0-inch touch-screen interface which combines cursor key control with touch screen operation. Other highlights of the Panasonic FX550 include manual adjustment of the aperture, addition of Face Recognition to Intelligent Auto mode, Venus Engine V processing engine, Panorama Assist mode, and HD motion pictures in 1280 x 720p. In the UK, the Panasonic DMC-FX550 will be available from March in a choice of black or silver for £299. In the US, the DMC-FX580 will be available in silver and black in April 2009 for $399.95.
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