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 | The 12x optical zoom (35mm film camera equivalent: 300mm) lets you capture dynamic images of sports action, animals in nature, and any subject that you can't get close to. Plus, the Extra Optical Zoom uses the center of the CCD to further extend the powerful 12x optical zoom when a resolution of less than 10.1-megapixel is used. This extends the zoom ratio up to 21.4x (35mm film camera equivalent: 535mm) for images with 3-megapixel resolution or less. Adding the Extra Optical Zoom to the 4x digital zoom*2 extends the total zooming power to a maximum of 85.6x.
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 | When the camera's in iA Mode, the Intelligent Scene Selector automatically sets the Scene Mode to either Scenery, Portrait, Macro, Night Portrait or Night Scenery*1. The camera judges it from the various detection results such as focusing and brightness level of the circumstance*2. You are free from annoying settings every time scene changes when taking pictures with these most frequently used Scene Modes to get beautiful results even before you know it. *1 In iA Mode, Night Portrait is not identified when the flash is turned off, and Night Scenery is not identified when the flash is set to Auto.
*2 With some subject and shooting conditions, it is just not possible to judge the best shooting details. When this happens, it is recommended that you shoot with the Scene Mode that best suits your purpose.
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 | The DMC-TZ5(TZ15) can also record motion images in high-definition (1280 x 720 pixels at 30/15 fps)**. The pixel mixed readout method enables bright motion-image recording even in low-light settings. When viewing, these high-resolution 16:9 motion images will provide a remarkable effect on your large-screen TV***. Stunning full-size movies can also be recorded in WVGA (848 x 480 pixels at 30/10 fps) or standard motion images in VGA (640 x 480 pixels at 30/10 fps)**.The DMC-TZ5/TZ4(TZ15/TZ11) also lets you use zooming when taking motion pictures. You can take advantage of the camera's max.10x powerful optical zoom in the motion picture recording.
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 | 27th January 2009: Panasonic Lumix cameras go from strength to strength with technological advancements designed to offer the ultimate in picture performance and user convenience. Building on its digital still camera achievements, Panasonic presents a completely new photography concept – in the form of the new DMC-TZ7 hybrid camera. Offering all of the features that Panasonic’s multiple award winning TZ range of cameras is renowned for – including a remarkable 12x optical zoom in a compact, stylish body and 25mm ultra wide angle lens – the TZ7 goes one step further to offer AVCHD Lite*1 motion picture recording, making the TZ7 a truly versatile proposition.
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 | The Panasonic DMC-TZ7 is a new 10 megapixel compact camera featuring a 12x, 25mm wide-angle lens and 720p video recording. Offering a Leica lens with a focal range of 25-300mm, the Panasonic TZ7 (also known as the ZS3 in the USA) can record high-definition video in the new AVCHD Lite format. AF tracking and Face Recognition have been added to the TZ7’s Intelligent Auto mode, which is also available during motion image recording. Other highlights of the Panasonic TZ7 include a 3.0-inch, 460,000-dot Intelligent LCD, Venus Engine HD processing engine, optical image stabilization and three aspect ratios (4:3, 3:2 or 16:9). In the UK, the Panasonic DMC-TZ7 will be available in silver, black or brown from April 2009 for £349. In the US, the DMC-ZS3 will be available in silver, black, blue and red in April 2009 for $399.95.
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